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The 360 Degree Brand in Asia - Creating More Effective Marketing Communications

by Richard Armstrong, Mark Blair
RM36.75 MYR
The 360 Degree Brand in Asia - Creating More Effective Marketing Communications
The 360 Degree Brand in Asia - Creating More Effective Marketing Communications

Practical Asian brand marketing resource allocation guide.

If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The 360 Degree Brand in Asia - Creating More Effective Marketing Communications

by Richard Armstrong, Mark Blair
RM36.75 MYR
ISBN: 9780470820575
Authors: Richard Armstrong, Mark Blair
Publisher: Wiley
Date of Publication: 2003-02-17
Format: Hardcover
Related Collections: Personal Development, Business
Related Topics: Communication, Management, Leadership, Business
Goodreads rating: 3.78
(rated by 9 readers)

Description

A professional's guide to forecasting budget allocations and planning brand marketing campaigns. 360 degrees marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360 degrees Brand, Mike Murphy and Mark Blair—both seasoned Ogilvy & Mather employees—reveal this new method to readers and explain in simple, straightforward terms how it works. Filled with a variety of case studies including IBM, American Express, Pond's Institute, Nestle, and Milo, this book is a practical and useful guide for all marketers. Expert advice and in-depth insights will help marketers and advertisers allocate their resources and combine all elements of the communication mix in an effective and cohesive manner. Mike Murphy (Singapore) and Mark Blair (Tokyo) are both part of Ogilvy & Mather, Asia-Pacific.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Practical Asian brand marketing resource allocation guide.

If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.