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Sale

Strategic Marketing Planning and Control

by John Ensor, Ruth Ashford, Graeme Drummond
RM371.88 MYR Now RM271.38 MYR Save 27%
Strategic Marketing Planning and Control - Thryft
Strategic Marketing Planning and Control - Thryft

Succinct guide to strategic marketing essentials.

If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategic Marketing Planning and Control

by John Ensor, Ruth Ashford, Graeme Drummond
RM371.88 MYR Now RM271.38 MYR Save 27%
ISBN: 9780750682718
Authors: John Ensor, Ruth Ashford, Graeme Drummond
Publisher: taylor & francis
Date of Publication: 2007-12-10
Format: Paperback
Related Collections: Business, Personal Development, Economics
Related Topics: Sociology, Personal Development, Business, Finance, Management, Society, Productivity
Goodreads rating: 3.57
(rated by 14 readers)

Description

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: Planning and Control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive, and user-friendly text providing an unrivalled digest of the tools, techniques, and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers coverage of key developments in customer relationship management, business ethics, market-led orientation, and resource/asset-based approaches to internal analysis and planning. A highly exam-focused approach that has been class-tested and refined. A new chapter offering a 'problem-based learning' (PBL) approach to the subject. Thoroughly revised and updated case studies and vignettes of real-world best practice throughout the text. Now established as one of the leading texts in the field, Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Succinct guide to strategic marketing essentials.

If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.