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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

by Jim Aitchison, Mark Austin
RM59.19 MYR
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

Modern marketing strategies dissected for competitive edge.

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

by Jim Aitchison, Mark Austin
RM59.19 MYR
ISBN: 9780470820902
Authors: Jim Aitchison, Mark Austin
Publisher: WILEY
Date of Publication: 2003-05-30
Related Collections: Business, Economics, Sociology
Related Topics: Communication, Finance, Sociology, Economics, Society
Goodreads rating: 3.25
(rated by 4 readers)

Description

Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete. Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context. Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Modern marketing strategies dissected for competitive edge.

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.