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Google AdWords for Dummies

by Howie Jacobson
RM41.00 MYR
Compare to estimated retail price: RM81.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Google AdWords for Dummies
Google AdWords for Dummies

Maximize AdWords: Tips, techniques, and case studies.

If you're looking to get more bang for your buck with your online marketing efforts, "Google AdWords for Dummies" might be just the guide you need. It's packed with up-to-date methodologies—offering fresh insights on creating effective ads and optimizing your ad spend. The inclusion of real-world case studies brings home the practical application of the book's tactics, allowing you to see the potential impact on your own business. Plus, with a gift card included, it's almost like getting a head start on your advertising journey.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Google AdWords for Dummies

by Howie Jacobson
RM41.00 MYR
Compare to estimated retail price: RM81.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470455777
Authors: Howie Jacobson
Publisher: For Dummies
Date of Publication: 2009-08-11
Format: Paperback
Related Collections: Business
Related Topics: Technology, Personal Development, Productivity
Goodreads rating: 3.76
(rated by 135 readers)

Description

A completely updated reference to help you get the most value out of your AdWords campaigns. Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign. Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure. Reviews new, free tools included in AdWords as well as new and improved third-party tools. Includes an in-depth explanation of Google's free website testing and optimization tool: Website Optimizer. With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you.
 

Maximize AdWords: Tips, techniques, and case studies.

If you're looking to get more bang for your buck with your online marketing efforts, "Google AdWords for Dummies" might be just the guide you need. It's packed with up-to-date methodologies—offering fresh insights on creating effective ads and optimizing your ad spend. The inclusion of real-world case studies brings home the practical application of the book's tactics, allowing you to see the potential impact on your own business. Plus, with a gift card included, it's almost like getting a head start on your advertising journey.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.