Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe

Regular price RM60.00 MYR
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Typography shaping global brand personality.

If you're fascinated by how fonts can convey a brand's essence or captivate an audience before they even read a word, "Expressive Type" offers a treasure trove of inspiration. It's a visually-driven tour of contemporary design, perfect for exploring how type breathes life into creative branding. The workbook section cements this as an invaluable resource for designers and marketers alike, offering hands-on insight into the typographic process.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe

Regular price RM60.00 MYR
Unit price
per
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ISBN: 9781631592737
Authors: Alex Fowkes
Publisher: Rockport Publishers
Date of Publication: 2017-03-15
Format: Paperback
Related Collections: Art, Business
Goodreads rating: 4.44
(rated by 9 readers)

Description

Learn what type can say about a brand or product. Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
 

Typography shaping global brand personality.

If you're fascinated by how fonts can convey a brand's essence or captivate an audience before they even read a word, "Expressive Type" offers a treasure trove of inspiration. It's a visually-driven tour of contemporary design, perfect for exploring how type breathes life into creative branding. The workbook section cements this as an invaluable resource for designers and marketers alike, offering hands-on insight into the typographic process.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.