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Corporate Identity: Making Business Strategy Visible Through Design

by OLINS WALLY
RM49.00 MYR
Corporate Identity: Making Business Strategy Visible Through Design
Corporate Identity: Making Business Strategy Visible Through Design

Strategize identity for business success through design.

If you're interested in the intersection of business and design, Wally Olins' "Corporate Identity" offers an insightful look at how strategic design shapes a company's public image. It's a classic read that delivers a deep understanding of branding's role in business strategy, making it especially relevant for entrepreneurs and marketers who want to elevate their brand in a competitive market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Corporate Identity: Making Business Strategy Visible Through Design

by OLINS WALLY
RM49.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780500278086
Authors: OLINS WALLY
Publisher: THAMES HUDSON
Date of Publication: 1999-12-30
Format: Paperback
Related Collections: Business, Art
Related Topics: Management, Leadership, Art and Photography, Design, Communication
Goodreads rating: 4.0
(rated by 28 readers)

Description

Now available in paperback, Corporate Identity is a fascinating account of the role image has played in organizations ranging from Napoleon's empire to the Confederate States of America to modern corporations such as Coca-Cola, BMW, Apple, and Sony. Olins demonstrates how identity is crucial to market share, how it plays a central role in expansion and diversification, how it is vital to both effective recruitment and the way people work together inside a company, and how it is directly related to profitability. Corporate Identity makes a convincing case for the importance of corporate image to a company's success. Identity must have a secure place in the hearts and minds of managers, along with finance, research and development, product quality, personnel management, and other corporate assets. As Olins observes, "In the end, it is economic power that wins the day. But economic power derives increasingly from moral, aesthetic, and cultural power. The organizations that can marshal these strengths will lead the world in the twenty-first century."
 

Strategize identity for business success through design.

If you're interested in the intersection of business and design, Wally Olins' "Corporate Identity" offers an insightful look at how strategic design shapes a company's public image. It's a classic read that delivers a deep understanding of branding's role in business strategy, making it especially relevant for entrepreneurs and marketers who want to elevate their brand in a competitive market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.