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Brand Spirit: How Cause Related Marketing Builds Brands

by Marjorie Thompson, Hamish Pringle
RM118.88 MYR Now RM81.36 MYR Save 32%
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft

Enhancing brands through cause-related marketing.

If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Brand Spirit: How Cause Related Marketing Builds Brands

by Marjorie Thompson, Hamish Pringle
RM118.88 MYR Now RM81.36 MYR Save 32%
ISBN: 9780471987765
Authors: Marjorie Thompson, Hamish Pringle
Publisher: Wiley
Date of Publication: 1999-06-09
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Leadership, Personal Development, How To, Business, Entrepreneurship, Productivity, Communication
Goodreads rating: 3.41
(rated by 22 readers)

Description

The only guide to understanding and making the most of one of the hottest trends in branding today. Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained momentum over the past decade. This book explores the business benefits of CRM, its positive and negative impacts on business strategy, and its place within the contemporary discourse on branding. Through numerous case studies, marketers can learn how to harness the power of CRM to enhance customer loyalty.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Enhancing brands through cause-related marketing.

If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.