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The Dip: A Little Book That Teaches You When to Quit
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Linchpin: Are You Indispensable?
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Purple Cow: Transform Your Business by Being Remarkable
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Free Prize Inside: The Next Big Marketing Idea
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Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It)
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The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
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Purple Cow: Transform Your Business by Being Remarkable
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Meatball Sundae: Is Your Marketing Out of Sync?
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The Art of Work: A Proven Path to Discovering What You Were Meant to Do
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1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line
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Innovation: How Innovators Think, Act and Change Our World
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The Home Office From Hell Cure
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Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All
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Poke the Box: When Was the Last Time You Did Something for the First Time?
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The Practice Shipping Creative Work
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All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Free Prize Inside : How to Make a Purple Cow
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Linchpin: Are You Indispensable?
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Linchpin: Are You Indispensable?
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We Are All Weird : The Rise of Tribes and the End of Normal
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The Song of Significance
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Purple Cow: Transform Your Business by Being Remarkable
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This Is Marketing: You Can't Be Seen Until You Learn to See : You Can't Be Seen Until You Learn to See
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#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
Author: Seth Godin
Format: Hardback
Number of Pages: 288
Publisher: Penguin Putnam Inc
Publication Date: 13 Nov 2018
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Tribes We Need You to Lead Us
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The Dip: The Extraordinary Benefits of Knowing When to Quit (And When to Stick)
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Manage Your Day-to-Day : Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind
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Fascinate, Revised and Updated : How to Make Your Brand Impossible to Resist
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Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are powerless to resist." Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.
Dive into the science of fascination and learn how to: *Increase prices with ideas from poker to Play-Doh*Build revenue by learning about the $14 million license plate*Get better leads through hypnosis by Sigmund Freud and Steve Jobs*Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book.
Author: Sally Hogshead
Format: Hardback
Edition: Revised
Number of Pages: 352
Publisher: HarperCollins s Inc
Publication Date: 02 Jun 2016
Spark : How Creativity Works
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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
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Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After
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