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Your Attention Please : How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted and Busy Audiences

by Paul B. Brown, Allison Davis
Compare to estimated retail price: RM65.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Your Attention Please : How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted and Busy Audiences - Thryft
Your Attention Please : How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted and Busy Audiences - Thryft

Writing strategies for the distracted reader.

This book could be a good read for professionals who communicate for a living and struggle with reaching their audience effectively. The author provides practical strategies for adjusting writing styles and capturing the necessary attention of readers in today's fast-paced world. Users may appreciate the book's clear focus on a common issue faced by professionals in various industries.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Your Attention Please : How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted and Busy Audiences

by Paul B. Brown, Allison Davis
Compare to estimated retail price: RM65.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9781593376871
Authors: Paul B. Brown, Allison Davis
Publisher: Adams Media Corp
Date of Publication: 2006-01-01
Format: Paperback
Related Collections: Business
Goodreads rating: 3.59
(rated by 66 readers)

Description

Maybe you're in sales...or marketing...or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace.Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem?The audience you're writing for is going, going, gone ... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation.Your Attention, Please . is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.
 

Writing strategies for the distracted reader.

This book could be a good read for professionals who communicate for a living and struggle with reaching their audience effectively. The author provides practical strategies for adjusting writing styles and capturing the necessary attention of readers in today's fast-paced world. Users may appreciate the book's clear focus on a common issue faced by professionals in various industries.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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