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You Are a Brand! : In Person and Online, How Smart People Brand Themselves For Business Success

by Catherine Kaputa
Save up to 55%
You Are a Brand! : In Person and Online, How Smart People Brand Themselves For Business Success - Thryft
You Are a Brand! : In Person and Online, How Smart People Brand Themselves For Business Success - Thryft

Brand yourself to career success

"You Are a Brand! is a comprehensive guide for those who want to take control of their professional lives. Catherine Kaputa's strategies help you develop a unique and memorable personal brand that will leave a lasting impression on potential employers or clients. With new chapters dedicated to social media and crafting a perfect elevator speech, this updated edition offers practical tactics for the modern workplace. Filled with inspiring stories from successful entrepreneurs, You Are a Brand! is essential reading for anyone looking to take their career to the next level."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

You Are a Brand! : In Person and Online, How Smart People Brand Themselves For Business Success

by Catherine Kaputa
Save up to 55%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781857885804
Authors: Catherine Kaputa
Publisher: Nicholas Brealey
Date of Publication: 2012-09-16
Format: Paperback
Related Collections: Self Help, Business, Personal Development
Related Topics: Self Help, Personal Development, Business, Personal Development
Goodreads rating: 3.64
(rated by 224 readers)

Description

Learn insider secrets for career success from THE personal branding strategist.Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd In Person and Online, How Smart People Brand Themselves for Business Success .Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
 

Brand yourself to career success

"You Are a Brand! is a comprehensive guide for those who want to take control of their professional lives. Catherine Kaputa's strategies help you develop a unique and memorable personal brand that will leave a lasting impression on potential employers or clients. With new chapters dedicated to social media and crafting a perfect elevator speech, this updated edition offers practical tactics for the modern workplace. Filled with inspiring stories from successful entrepreneurs, You Are a Brand! is essential reading for anyone looking to take their career to the next level."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.