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Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

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Essential guide to economic growth through gender balance.

If you're interested in the intersection of business, leadership, and gender equality, "Why Women Mean Business" will likely resonate with you. It's not just a call for equal representation in the workplace; this book provides real-world examples and data-driven arguments that showcase how gender balance is not just fair, but also advantageous for business performance and resilience, bringing fresh perspectives from known companies and leaders.

Sale

Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

Regular price RM36.18 MYR RM17.91 MYR 50% off
Unit price
per
ISBN: 9780470725085
Publisher: Jossey-Bass
Date of Publication: 2008-03-10
Format: Hardcover
Related Collections: Economics, Business, Gender Studies
Related Topics: Leadership, Business, Gender
Goodreads rating: 3.84
(rated by 49 readers)

Description

WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.”Harpers Bazaar “Wittenberg-Cox and Maitland have opened new ground.”Management Today WOMEN MEAN BUSINESS They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
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Essential guide to economic growth through gender balance.

If you're interested in the intersection of business, leadership, and gender equality, "Why Women Mean Business" will likely resonate with you. It's not just a call for equal representation in the workplace; this book provides real-world examples and data-driven arguments that showcase how gender balance is not just fair, but also advantageous for business performance and resilience, bringing fresh perspectives from known companies and leaders.