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Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers

Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers - Thryft
Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers - Thryft

Rejuvenating profits with ex-customer reengagement strategy.

Imagine you've lost touch with a friend who used to always show up for you. This book is the bridge that reconnects you to that friend, except here, the friend is your former customer. Walther's approach is practical and actionable, offering insight that can turn yesterday's lost sales into tomorrow's loyal patrons. It's for anyone looking to resurrect relationships and revenue with a personal touch that feels as strategic as it does sincere.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780070680470

Description

A bestselling author unlocks an often overlooked sales and profit opportunity--winning back ex-customers. Walther shows how to reach people whose buying activity has tapered off or stopped--and convert them into the company's best customers. Each chapter contains practical tips and an action plan that readers can apply in their own situation.


Author: George R. Walther
Publisher: McGraw-Hill Companies
Publication Date: 1994
 

Rejuvenating profits with ex-customer reengagement strategy.

Imagine you've lost touch with a friend who used to always show up for you. This book is the bridge that reconnects you to that friend, except here, the friend is your former customer. Walther's approach is practical and actionable, offering insight that can turn yesterday's lost sales into tomorrow's loyal patrons. It's for anyone looking to resurrect relationships and revenue with a personal touch that feels as strategic as it does sincere.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.