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Understanding Media: The Extensions of Man

by Marshall McLuhan
RM47.87 MYR
Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man

Prophetic insights on media's societal transformation.

Imagine grasping the future of our digital world decades before anyone else—that's what McLuhan offers in "Understanding Media." It's an intellectual adventure for anyone intrigued by how technology shapes society and communication. Now, his concepts of the "global village" and "the medium is the message" are not just relevant but essential in navigating our globally connected lives. If you're curious about the impact of media and want to see where it all was predicted, this book is a fascinating exploration that feels more like a roadmap with each passing day.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Understanding Media: The Extensions of Man

by Marshall McLuhan
RM47.87 MYR
ISBN: 9780415253970
Authors: Marshall McLuhan
Publisher: Routledge
Date of Publication: 2001-05-18
Format: Paperback
Related Collections: Philosophy, Sociology, Science
Related Topics: Theory, Psychology
Goodreads rating: 4.1
(rated by 3916 readers)

Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Prophetic insights on media's societal transformation.

Imagine grasping the future of our digital world decades before anyone else—that's what McLuhan offers in "Understanding Media." It's an intellectual adventure for anyone intrigued by how technology shapes society and communication. Now, his concepts of the "global village" and "the medium is the message" are not just relevant but essential in navigating our globally connected lives. If you're curious about the impact of media and want to see where it all was predicted, this book is a fascinating exploration that feels more like a roadmap with each passing day.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.