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Understanding Digital Marketing

by Damian Ryan
Understanding Digital Marketing - Thryft
Understanding Digital Marketing - Thryft

The ultimate guide to succeeding in digital marketing.

Recommendation: - This book is an essential read for anyone looking to navigate the ever-changing world of digital marketing. With its clear and informative approach, it breaks down the various online marketing channels and strategies, helping readers understand how to effectively promote their products and services in the digital space. From search and email marketing to social media and mobile advertising, this book covers it all. Get ready to take your marketing game to the next level with this practical and comprehensive guide.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Understanding Digital Marketing

by Damian Ryan
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749471026
Authors: Damian Ryan
Publisher: Kogan Page
Date of Publication: 2014-06-03
Format: Paperback
Related Collections: Business
Related Topics: Technology
Goodreads rating: 3.76
(rated by 324 readers)

Description

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
 

The ultimate guide to succeeding in digital marketing.

Recommendation: - This book is an essential read for anyone looking to navigate the ever-changing world of digital marketing. With its clear and informative approach, it breaks down the various online marketing channels and strategies, helping readers understand how to effectively promote their products and services in the digital space. From search and email marketing to social media and mobile advertising, this book covers it all. Get ready to take your marketing game to the next level with this practical and comprehensive guide.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.