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Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them

by Neil Fiske, John Butman, Michael J. Silverstein
RM53.00 MYR Now RM38.00 MYR Save 28%
Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them

Decoding desires behind modern luxury consumption.

"Trading Up" isn't just about items; it's about the experiences and emotions tied to owning something considered 'luxury.' It’s insightful for anyone curious about the psychological and social factors that compel us to choose higher-end goods over more utilitarian options, even in categories like cars, homes, and everyday items. If you're fascinated by consumer behavior or involved in marketing, it could offer you a new lens to understand and tap into the aspirations driving today's market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them

by Neil Fiske, John Butman, Michael J. Silverstein
RM53.00 MYR Now RM38.00 MYR Save 28%
Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591840800
Authors: Neil Fiske, John Butman, Michael J. Silverstein
Publisher: Portfolio Hardcover
Date of Publication: 2004-12-29
Format: Hardcover
Related Collections: Sociology, Business, Economics
Related Topics: Economics, Management, Entrepreneurship, Social Science, Sociology, Finance
Goodreads rating: 3.63
(rated by 444 readers)

Description

First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still-growing phenomenon of trading up.
 

Decoding desires behind modern luxury consumption.

"Trading Up" isn't just about items; it's about the experiences and emotions tied to owning something considered 'luxury.' It’s insightful for anyone curious about the psychological and social factors that compel us to choose higher-end goods over more utilitarian options, even in categories like cars, homes, and everyday items. If you're fascinated by consumer behavior or involved in marketing, it could offer you a new lens to understand and tap into the aspirations driving today's market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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