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To Sell Is Human : The Surprising Truth About Moving Others

Regular price RM43.96 MYR
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Transform the way you persuade others

"To Sell Is Human is perfect for anyone looking to improve their communication and persuasion skills. With fascinating insights and practical tips, this book provides a fresh perspective on the art and science of selling. Pink's emphasis on understanding others' perspectives and providing an off-ramp for their actions is particularly helpful. Whether you're an employee, entrepreneur, or parent, you'll find valuable takeaways in this book that can transform the way you interact with others."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

To Sell Is Human : The Surprising Truth About Moving Others

Regular price RM43.96 MYR
Unit price
per
ISBN: 9781594631900

Description

Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer Always Be Closing), explains why extraverts don't make the best salespeople, and shows how giving people an off-ramp for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.


Author: Daniel H. Pink
Format: Paperback
Number of Pages: 272
Publisher: Penguin Putnam Inc
Publication Date: 03 Dec 2013
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Transform the way you persuade others

"To Sell Is Human is perfect for anyone looking to improve their communication and persuasion skills. With fascinating insights and practical tips, this book provides a fresh perspective on the art and science of selling. Pink's emphasis on understanding others' perspectives and providing an off-ramp for their actions is particularly helpful. Whether you're an employee, entrepreneur, or parent, you'll find valuable takeaways in this book that can transform the way you interact with others."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.