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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

by Suzanne Costas, Peter Bieler
RM36.81 MYR
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

Infomercial marketing insights from the Thighmaster creator.

If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

by Suzanne Costas, Peter Bieler
RM36.81 MYR
ISBN: 9780471147497
Authors: Suzanne Costas, Peter Bieler
Publisher: Wiley
Date of Publication: 1996-05-28
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Business, Personal Development, Entrepreneurship, Self Help, Productivity
Goodreads rating: 4.0
(rated by 50 readers)
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Infomercial marketing insights from the Thighmaster creator.

If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.