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Thirsty Dragon : China's Lust for Bordeaux and the Threat to the World's Best Wines

by Suzanne Mustacich
Thirsty Dragon : China's Lust for Bordeaux and the Threat to the World's Best Wines - Thryft
Thirsty Dragon : China's Lust for Bordeaux and the Threat to the World's Best Wines - Thryft

The Wine War: Bordeaux's Battle for Survival

Thirsty Dragon is a fascinating exploration of the collision between Old Europe and New China in the world of wine. Suzanne Mustacich takes readers on a thrilling journey behind the scenes of Bordeaux's wine trade, revealing how an influx of Chinese money saved the region from collapse. Through tales of business intrigue and cultural clashes, this book offers a compelling look at the challenges faced by the world's most prestigious wines, making it a must-read for wine enthusiasts and anyone interested in the dynamics of globalization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Thirsty Dragon : China's Lust for Bordeaux and the Threat to the World's Best Wines

by Suzanne Mustacich
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781627790871
Authors: Suzanne Mustacich
Publisher: Henry Holt and Co.
Date of Publication: 2015-11-10
Format: Hardcover
Related Collections: History, Business
Goodreads rating: 3.67
(rated by 87 readers)

Description

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped createThe wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common―Old Europe versus New China, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets―and ever higher prices―in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.
 

The Wine War: Bordeaux's Battle for Survival

Thirsty Dragon is a fascinating exploration of the collision between Old Europe and New China in the world of wine. Suzanne Mustacich takes readers on a thrilling journey behind the scenes of Bordeaux's wine trade, revealing how an influx of Chinese money saved the region from collapse. Through tales of business intrigue and cultural clashes, this book offers a compelling look at the challenges faced by the world's most prestigious wines, making it a must-read for wine enthusiasts and anyone interested in the dynamics of globalization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.