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The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne

by W. Chan Kim, Renée A. Mauborgne
Save up to 81%
Compare to estimated retail price: RM85.00 MYR  

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The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne - Thryft
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne - Thryft

Create uncontested market spaces with Blue Ocean Strategy.

If you want to learn how to create new market spaces that are untainted by competition, then The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader is the book for you. The collection of articles that make up the blue ocean strategy framework will give you new tools such as the Value Curve, Strategy Canvas, Price Corridor of the Mass, and the Business Model Guide. You will also learn about the "Red Ocean Traps" that can derail your strategy, and how to avoid them. This book will show you how to create a new market space for your organization, and help you stay ahead of the competition.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne

by W. Chan Kim, Renée A. Mauborgne
Save up to 81%
Compare to estimated retail price: RM85.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781633692749
Authors: W. Chan Kim, Renée A. Mauborgne
Publisher: Harvard Business Review Press
Date of Publication: 2017-02-14
Format: Paperback
Related Collections: Business, Economics, Personal Development
Related Topics: Management, Business, Entrepreneurship, Finance, Society, Sociology, Business, Leadership, Productivity
Goodreads rating: 4.39
(rated by 61 readers)

Description

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide―tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework―and help you implement it in your organization. This volume includes the articles “Value The Strategic Logic of High Growth,” “Fair Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean The Mental Models That Undermine Market-Creating Strategies.”
 

Create uncontested market spaces with Blue Ocean Strategy.

If you want to learn how to create new market spaces that are untainted by competition, then The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader is the book for you. The collection of articles that make up the blue ocean strategy framework will give you new tools such as the Value Curve, Strategy Canvas, Price Corridor of the Mass, and the Business Model Guide. You will also learn about the "Red Ocean Traps" that can derail your strategy, and how to avoid them. This book will show you how to create a new market space for your organization, and help you stay ahead of the competition.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.