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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

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Transformative storytelling for innovative content marketing.

If you're looking to harness the power of storytelling to elevate your brand or professional persona, The Strategic Storyteller provides compelling insights. Jutkowitz blends the art of engaging narratives with practical marketing strategy, offering a guide that's as thought-provoking as it is actionable. It's perfect for brushing up on your narrative skills in a world that values creativity and authenticity in communication.

Sale

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

Regular price RM39.85 MYR RM14.26 MYR 64% off
Unit price
per
ISBN: 9781119345114
Publisher: Wiley
Date of Publication: 2017-08-21
Format: Hardcover
Goodreads rating: 4.5
(rated by 2 readers)

Description

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:   Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
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Transformative storytelling for innovative content marketing.

If you're looking to harness the power of storytelling to elevate your brand or professional persona, The Strategic Storyteller provides compelling insights. Jutkowitz blends the art of engaging narratives with practical marketing strategy, offering a guide that's as thought-provoking as it is actionable. It's perfect for brushing up on your narrative skills in a world that values creativity and authenticity in communication.