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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

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The Starbucks Experience: Personalized Customer Service

The Starbucks Experience is a must-read book for anyone in the business industry. The book uncovers the secrets behind Starbucks' success by revealing how the company creates personalized customer experiences, generates profits, and secures customer loyalty simultaneously. With real-life insider stories and solid step-by-step strategies, this book can help readers learn from the best and become the best. The unique feature of this book is its ability to teach readers how to custom design a truly satisfying experience that benefits everyone involved.

Sale

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

by
Regular price RM32.53 MYR RM21.57 MYR 34% off
Unit price
per
ISBN: 9780071477840
Estimated First-hand Retail Price: RM90.92 MYR
Date of Publication: 2006-11-01
Format: Hardback
Related Topics: Business, Leadership, Management
Goodreads rating: 3.75
(rated by 4885 readers)

Description

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to



Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone
involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.


Author: Joseph Michelli
Format: Hardback
Number of Pages: 224
Publisher: McGraw-Hill Education - Europe
Publication Date: 01 Nov 2006
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The Starbucks Experience: Personalized Customer Service

The Starbucks Experience is a must-read book for anyone in the business industry. The book uncovers the secrets behind Starbucks' success by revealing how the company creates personalized customer experiences, generates profits, and secures customer loyalty simultaneously. With real-life insider stories and solid step-by-step strategies, this book can help readers learn from the best and become the best. The unique feature of this book is its ability to teach readers how to custom design a truly satisfying experience that benefits everyone involved.