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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

by Dan White
Compare to estimated retail price: RM61.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

Essential strategies for smart, sustainable marketing success.

If you're feeling overwhelmed by the endless marketing theories and tools out there, this book could be your lifeline. It zeroes in on what really matters, cutting through the noise with clear-cut principles and visually driven guidance. For anyone keen on boosting their business while keeping an eye on long-term sustainability, Dan White's pragmatic approach can make the complex world of marketing feel surprisingly manageable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

by Dan White
Compare to estimated retail price: RM61.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781912555765
Authors: Dan White
Publisher: LID Publishing
Date of Publication: 2020-09-10
Format: Hardcover
Related Collections: Business
Related Topics: Management, Entrepreneurship, Communication
Goodreads rating: 3.82
(rated by 39 readers)

Description

In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders, and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable, and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
 

Essential strategies for smart, sustainable marketing success.

If you're feeling overwhelmed by the endless marketing theories and tools out there, this book could be your lifeline. It zeroes in on what really matters, cutting through the noise with clear-cut principles and visually driven guidance. For anyone keen on boosting their business while keeping an eye on long-term sustainability, Dan White's pragmatic approach can make the complex world of marketing feel surprisingly manageable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.