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The Science of Growth: How Facebook Beat Friendster--and How Nine Other Startups Left the Rest in the Dust

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Unveiling startup growth secrets through riveting comparisons.

If you've ever wondered what separates fleeting tech fads from enduring giants, "The Science of Growth" is for you. It gets under the hood of companies that have become household names, dissecting critical decisions that propelled them forward. Drawing from real examples like Facebook versus Friendster, it could offer you a blueprint for entrepreneurial success and insights into scalable growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Science of Growth: How Facebook Beat Friendster--and How Nine Other Startups Left the Rest in the Dust

Regular price Save up to 37%
Unit price
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ISBN: 9781250074294
Authors: Sean Ammirati
Publisher: St. Martin's Press
Date of Publication: 2016-04-26
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.67
(rated by 137 readers)

Description

The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market, and is now used by almost every fledgling company to do just that.The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC's goal of a 10x return on investment, while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive, no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs, who have achieved product-market fit at about the same point in history with the same general target customer-one of which has gone on to achieve real scale, while the other languished. As his research reveals, just a handful of choices-among them, who to partner with, how to finance growth, and how to use data-make all the difference in the world. With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's vs. White Castle, Ammirati shows the secret of "the science of growth" and how to cultivate it in any organization.
 

Unveiling startup growth secrets through riveting comparisons.

If you've ever wondered what separates fleeting tech fads from enduring giants, "The Science of Growth" is for you. It gets under the hood of companies that have become household names, dissecting critical decisions that propelled them forward. Drawing from real examples like Facebook versus Friendster, it could offer you a blueprint for entrepreneurial success and insights into scalable growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.