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Sale

The Publicity Handbook, New Edition

by Andrew Carothers, David R. Yale
Save up to 56%
Compare to estimated retail price: RM141.00 MYR  

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The Publicity Handbook, New Edition - Thryft
The Publicity Handbook, New Edition - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Publicity Handbook, New Edition

by Andrew Carothers, David R. Yale
Save up to 56%
Compare to estimated retail price: RM141.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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ISBN: 9780844232423
Authors: Andrew Carothers, David R. Yale
Publisher: McGraw Hill
Date of Publication: 2001-05-04
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Communication, Entrepreneurship, Management, Business, How To, Writing
Goodreads rating: 3.56
(rated by 18 readers)

Description

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.