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The New Positioning: The Latest on the World's #1 Business Strategy

by Trout
RM14.52 MYR
The New Positioning: The Latest on the World's #1 Business Strategy
The New Positioning: The Latest on the World's #1 Business Strategy

Advanced strategy insights for dynamic brand positioning.

If you're navigating the ever-shifting landscape of consumer behavior and brand loyalty, "The New Positioning" is like a compass in your hand. Jack Trout, a true pioneer in marketing theory, updates the fundamental concept of positioning with fresh, relevant examples and a deeper dive into the psychology of the audience. Think of it not as a sequel, but as an essential upgrade to your marketing toolkit—helpful whether you’re a start-up entrepreneur or a seasoned executive looking to stay ahead of the curve.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The New Positioning: The Latest on the World's #1 Business Strategy

by Trout
RM14.52 MYR
ISBN: 9780071147798
Authors: Trout
Publisher: McGraw-Hill Inc.,US
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Leadership
Goodreads rating: 5.0
(rated by 1 readers)

Description

The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Advanced strategy insights for dynamic brand positioning.

If you're navigating the ever-shifting landscape of consumer behavior and brand loyalty, "The New Positioning" is like a compass in your hand. Jack Trout, a true pioneer in marketing theory, updates the fundamental concept of positioning with fresh, relevant examples and a deeper dive into the psychology of the audience. Think of it not as a sequel, but as an essential upgrade to your marketing toolkit—helpful whether you’re a start-up entrepreneur or a seasoned executive looking to stay ahead of the curve.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.