The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

Regular price RM77.80 MYR
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Strategizing intangible assets for knowledge economy success.

If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

Regular price RM77.80 MYR
Unit price
per
ISBN: 9781576750148
Authors: Karl Erik Sveiby
Date of Publication: 1997-01-01
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.0
(rated by 13 readers)

Description

New strategies for business success based on shifting the focus from information to knowledge. Fifty percent of the fastest-growing companies in the U.S. can be described as "knowledge companies"—those that employ highly skilled, highly educated people who sell their knowledge rather than products. This book provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation. Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms. Few of today's companies improve performance through knowledge or learning because few managers understand how to make a business of knowledge. They focus on explicit knowledge—information—instead of implicit human knowledge. This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies and knowledge-focused strategies. Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper. In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.
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Similar Reads

Strategizing intangible assets for knowledge economy success.

If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.