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The Milk Mustache Book: A Behind-the-Scenes Look at America's Favorite Advertising Campaign

by Jay Schulberg
The Milk Mustache Book: A Behind-the-Scenes Look at America's Favorite Advertising Campaign
The Milk Mustache Book: A Behind-the-Scenes Look at America's Favorite Advertising Campaign

Iconic ad campaign's inception, evolution, and impact.

If you're at all intrigued by the intersection of pop culture and advertising, "The Milk Mustache Book" is like a time capsule that takes you back to an era where a simple concept became a nationwide sensation. It provides an engaging insight into the marketing genius that connected celebrities, humor, and a wholesome product in a way that captured the public's imagination. Perfect for marketing enthusiasts and nostalgia buffs alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Milk Mustache Book: A Behind-the-Scenes Look at America's Favorite Advertising Campaign

by Jay Schulberg
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780345427298
Author: Jay Schulberg
Publisher: Ballantine Books
Date of Publication: 1998-10-06
Format: Paperback
Related Collections: Business, Art
Related Topics: Photography, Art and Photography
Goodreads rating: 4.1
(rated by 42 readers)
 

Iconic ad campaign's inception, evolution, and impact.

If you're at all intrigued by the intersection of pop culture and advertising, "The Milk Mustache Book" is like a time capsule that takes you back to an era where a simple concept became a nationwide sensation. It provides an engaging insight into the marketing genius that connected celebrities, humor, and a wholesome product in a way that captured the public's imagination. Perfect for marketing enthusiasts and nostalgia buffs alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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