The Medici Effect - Breakthrough Insights At The Intersection Of Ideas, Concepts, And Cultures

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Medici Effect - Breakthrough Insights At The Intersection Of Ideas, Concepts, And Cultures

Regular price RM74.69 MYR
Unit price
per
ISBN: 9781591391869
Authors: Frans Johansson
Date of Publication: 2004-09-01
Format: Hardcover
Goodreads rating: 3.92
(rated by 2576 readers)

Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.