New

The Influential Mind: What the Brain Reveals About Our Power to Change Others

Regular price RM33.14 MYR
Unit price
per
Compare to estimated retail price: RM61.44 MYR  

Discover why influencing minds often backfires.

If the power of persuasion is a puzzle you'd like to solve, "The Influential Mind" is your guidebook. Tali Sharot blends neuroscience with real-world applications to reveal the intricacies of human behavior. You might find it the perfect companion for understanding why we resist change and how to better communicate your ideas. It's especially useful if your work or passions involve convincing others to see things your way.

  • British Psychological Society Book Award for Popular Science (2018)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Influential Mind: What the Brain Reveals About Our Power to Change Others

Regular price RM33.14 MYR
Unit price
per
Compare to estimated retail price: RM61.44 MYR  
ISBN: 9780349140636
Authors: Tali Sharot
Publisher: Abacus
Date of Publication: 2018-08-02
Format: Paperback
Related Collections: Science, Business, Personal Development
Goodreads rating: 3.91
(rated by 2518 readers)

Description

Sometimes a badly informed loudmouth can be more persuasive than the most cogent expert on any given subject. Cognitive neuroscientist Sharot explains the psychology of persuasion, and why many of our instinctive behaviours and beliefs are counterproductive.
Condition guide
 

Discover why influencing minds often backfires.

If the power of persuasion is a puzzle you'd like to solve, "The Influential Mind" is your guidebook. Tali Sharot blends neuroscience with real-world applications to reveal the intricacies of human behavior. You might find it the perfect companion for understanding why we resist change and how to better communicate your ideas. It's especially useful if your work or passions involve convincing others to see things your way.

  • British Psychological Society Book Award for Popular Science (2018)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.