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The Imagination Machine - How To Spark New Ideas And Create Your Company's Future

by Jack Fuller, Martin Reeves
The Imagination Machine - How To Spark New Ideas And Create Your Company's Future - Thryft
The Imagination Machine - How To Spark New Ideas And Create Your Company's Future - Thryft

Spark your imagination for a successful future.

The Imagination Machine is a highly recommended read for anyone looking to tap into their imagination to create innovative and successful business ideas. The authors draw on the experiences of successful CEOs and insights from neuroscience, computer science, psychology, and philosophy to lay out a six-step process for generating and implementing ideas. The book provides practical advice on how to disrupt existing mental models, focus on the potential rather than the current reality, create a feedback loop, share ideas with others, and sustain innovation over time. The book's unique take on imagination and its emphasis on practical strategies make it a must-read for anyone looking to harness their imagination to create a successful future.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Imagination Machine - How To Spark New Ideas And Create Your Company's Future

by Jack Fuller, Martin Reeves
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781647820862
Authors: Jack Fuller, Martin Reeves
Publisher: Harvard Business Review Press
Date of Publication: 2021-06-08
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Management, Business, Leadership, Productivity
Goodreads rating: 4.05
(rated by 80 readers)

Description

A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
 

Spark your imagination for a successful future.

The Imagination Machine is a highly recommended read for anyone looking to tap into their imagination to create innovative and successful business ideas. The authors draw on the experiences of successful CEOs and insights from neuroscience, computer science, psychology, and philosophy to lay out a six-step process for generating and implementing ideas. The book provides practical advice on how to disrupt existing mental models, focus on the potential rather than the current reality, create a feedback loop, share ideas with others, and sustain innovation over time. The book's unique take on imagination and its emphasis on practical strategies make it a must-read for anyone looking to harness their imagination to create a successful future.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.