The Hidden Brain - How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, And Save Our Lives

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Unmasking the Hidden Forces that Shape Our Lives

Recommendation: - This book is a captivating examination of the hidden forces that influence our decision-making, shedding light on the unconscious biases that shape our lives. It dives into the depths of neuroscience and psychology, revealing fascinating insights about human behavior. Filled with engaging narratives and cutting-edge research, it offers a thought-provoking exploration of the secrets our brains keep from us. If you're curious about why we make certain choices and want to understand the unseen influences behind them, this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Hidden Brain - How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, And Save Our Lives

Regular price
Unit price
per
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ISBN: 9780385525220

Description

The hidden brain is the voice in our ear when we make the most important
decisions in our lives—but we’re never aware of it. The hidden brain
decides whom we fall in love with and whom we hate. It tells us to vote for
the white candidate and convict the dark-skinned defendant, to hire the
thin woman but pay her less than the man doing the same job. It can direct
us to safety when disaster strikes and move us to extraordinary acts of
altruism. But it can also be manipulated to turn an ordinary person into a
suicide terrorist or a group of bystanders into a mob. In a series of
compulsively readable narratives, Shankar Vedantam journeys through the
latest discoveries in neuroscience, psychology, and behavioral science to
uncover the darkest corner of our minds and its decisive impact on the
choices we make as individuals and as a society. Filled with fascinating
characters, dramatic storytelling, and cutting-edge science, this is an
engrossing exploration of the secrets our brains keep from us—and how they
are revealed.


Author: Shankar Vedantam
Publisher: Random House
Publication Date: 2010
 

Unmasking the Hidden Forces that Shape Our Lives

Recommendation: - This book is a captivating examination of the hidden forces that influence our decision-making, shedding light on the unconscious biases that shape our lives. It dives into the depths of neuroscience and psychology, revealing fascinating insights about human behavior. Filled with engaging narratives and cutting-edge research, it offers a thought-provoking exploration of the secrets our brains keep from us. If you're curious about why we make certain choices and want to understand the unseen influences behind them, this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.