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The Great Fragmentation : And Why the Future of Business is Small

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Shift to small businesses in digital era.

The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Great Fragmentation : And Why the Future of Business is Small

Regular price RM32.95 MYR RM21.84 MYR 34% off
Unit price
per
ISBN: 9780730312680
Estimated First-hand Retail Price: RM103.02 MYR
Date of Publication: 2014-10-20
Format: Paperback
Related Collections: Personal Development, Business, Economics
Goodreads rating: 3.96
(rated by 48 readers)

Description

Doing business in the digital age
The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.


Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.





Examine how the digital era has altered where we work, how we work, where we live and what we do

Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy

Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment



Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.


Author: Steve Sammartino
Format: Paperback
Number of Pages: 288
Publisher: John Wiley & Sons Australia Ltd
Publication Date: 20 Oct 2014
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Similar Reads

Shift to small businesses in digital era.

The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.