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The Financial Times Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

by Ian Atkinson
Compare to estimated retail price: RM46.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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The Financial Times Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell
The Financial Times Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

Master persuasive business writing; engage and sell effectively.

If you ever find yourself struggling to articulate your ideas in a professional setting or if conveying your message effectively in writing has been a challenge, this guide could be your ally. Ian Atkinson's insights will likely transform your business writing, making it more persuasive and impactful. It's not just about grammar and structure; it's about understanding the psychology behind words and crafting your communication to resonate with your audience, whether it's a client or a colleague. This book has the potential to be a game-changer for those who write in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Financial Times Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

by Ian Atkinson
Compare to estimated retail price: RM46.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780273761136
Authors: Ian Atkinson
Publisher: FT Press
Date of Publication: 2011-11-29
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Communication, Business, Personal Development, Business, Writing
Goodreads rating: 3.76
(rated by 38 readers)

Description

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
 

Master persuasive business writing; engage and sell effectively.

If you ever find yourself struggling to articulate your ideas in a professional setting or if conveying your message effectively in writing has been a challenge, this guide could be your ally. Ian Atkinson's insights will likely transform your business writing, making it more persuasive and impactful. It's not just about grammar and structure; it's about understanding the psychology behind words and crafting your communication to resonate with your audience, whether it's a client or a colleague. This book has the potential to be a game-changer for those who write in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.