The Field Guide to Typography: Typefaces in the Urban Landscape

Regular price
Unit price
per

Urban exploration through the lens of typefaces.

If you ever wondered about the life stories behind the fonts you see on street signs, café menus, or even monuments, "The Field Guide to Typography" is a visual feast you shouldn't miss. It's a celebration of letters and the urban landscape, rich with interviews that offer insights into the minds of renowned designers. Perfect for design enthusiasts, this book might change the way you look at your city stroll.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Field Guide to Typography: Typefaces in the Urban Landscape

Regular price
Unit price
per
Condition guide

Save 10% On This Item as a Thryft Club Member

Join Thryft Club for S$30/year and enjoy 10% off everything, plus S$10 off your first order. Join now →

ISBN: 9783791348391
Authors: Peter Dawson
Publisher: Prestel
Date of Publication: 2013-09-25
Format: Hardcover
Related Collections: Art
Related Topics: Art Design, Design
Goodreads rating: 4.19
(rated by 52 readers)

Description

From American Typewriter to Zapf Dingbats – this highly engaging and fascinating visual reference helps novices and experts alike identify the typefaces we encounter every day. A quarter of a century ago hardly anybody knew what a font was, let alone the difference between Times Roman and Palatino. But in the present era of blogs, social media, and even a feature film devoted entirely to Helvetica, choosing a typeface is as important as picking the right tie for a job interview, and identifying fonts has evolved into a 21st-century urbanite's version of bird-watching. Written for type fanatics of all stripes, award-winning designer Peter Dawson draws on his immense knowledge to help readers identify and understand the fonts that appear in our daily lives. Inspired by traditional field guides, each spread examines one typeface in depth, listing its designer, year of release, and a brief history that addresses its origins, common uses, and distinguishing characteristics. Hundreds of color photographs reveal typefaces at work in airports and train stations, on smartphones and book jackets, online and in signage. Also included are interviews with influential designers such as Freda Sack, Henrik Kubel, and Jason Smith, and tips for distinguishing between similar-looking fonts. Brimming with facts and photos, this helpful guide offers aspiring as well as proficient "font spotters" all the information they need to identify type in the real world.
 

Urban exploration through the lens of typefaces.

If you ever wondered about the life stories behind the fonts you see on street signs, café menus, or even monuments, "The Field Guide to Typography" is a visual feast you shouldn't miss. It's a celebration of letters and the urban landscape, rich with interviews that offer insights into the minds of renowned designers. Perfect for design enthusiasts, this book might change the way you look at your city stroll.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.