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The End of Marketing as We Know It

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Reveals marketing's irrefutable, profit-centric truths.

If marketing mystique and high-budget ad campaigns have left you puzzled about their real impact on sales, this book will resonate with you. Authored by the maverick behind Coca-Cola's marketing revolutions, it's a provocative, no-nonsense account that demystifies the art of marketing, turning it into an exact science with one main goal: selling effectively. Whether you're a seasoned marketer or an intrigued business owner, "The End of Marketing As We Know It" will challenge and possibly transform your approach to marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The End of Marketing as We Know It

Regular price RM14.60 MYR
Unit price
per
ISBN: 9780887309861
Authors: Sergio Zyman
Publisher: Harper Business
Date of Publication: 1999-05-19
Format: Hardcover
Related Collections: Business
Related Topics: Leadership, Entrepreneurship
Goodreads rating: 3.72
(rated by 327 readers)
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Reveals marketing's irrefutable, profit-centric truths.

If marketing mystique and high-budget ad campaigns have left you puzzled about their real impact on sales, this book will resonate with you. Authored by the maverick behind Coca-Cola's marketing revolutions, it's a provocative, no-nonsense account that demystifies the art of marketing, turning it into an exact science with one main goal: selling effectively. Whether you're a seasoned marketer or an intrigued business owner, "The End of Marketing As We Know It" will challenge and possibly transform your approach to marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.