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The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

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Innovative cross-communication tactics for successful marketing.

"The Dentsu Way" could be a good read for marketing professionals and business owners who want to stay ahead of the competition. The book offers detailed insights into Dentsu's 110 years of history and introduces ten case studies of successful campaigns, along with nine of Dentsu's newest original tools and analysis methods. These proven tactics will guide readers in creating effective marketing campaigns to engage more meaningfully with customers and penetrate deeper into the market.

Sale

The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

Regular price RM54.47 MYR RM21.57 MYR 60% off
Unit price
per
ISBN: 9780071748124
Estimated First-hand Retail Price: RM170.57 MYR
Publisher: McGraw Hill
Date of Publication: 2010-12-13
Format: Hardcover
Related Collections: Marketing, Business, Self Help
Related Topics: Marketing, Business, Management
Goodreads rating: 3.59
(rated by 113 readers)

Description

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book:
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Innovative cross-communication tactics for successful marketing.

"The Dentsu Way" could be a good read for marketing professionals and business owners who want to stay ahead of the competition. The book offers detailed insights into Dentsu's 110 years of history and introduces ten case studies of successful campaigns, along with nine of Dentsu's newest original tools and analysis methods. These proven tactics will guide readers in creating effective marketing campaigns to engage more meaningfully with customers and penetrate deeper into the market.