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Rise and dramatic fall of WeWork's empire.
If you enjoy gripping corporate sagas, "The Cult of We" is a wild ride through ambition and illusion. The authors give a front-row seat to WeWork's tumultuous journey, providing insights not just into the company, but also into the culture of speculative finance that can create such spectacular flameouts. It's a cautionary tale that reads like a thriller, perfect if you're fascinated by the intersection of entrepreneurship, excess, and the tech bubble.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
The Cult of We: Wework and the Great Start-Up Delusion
Regular price
RM49.00 MYR
Now RM15.00 MYR
Save 69%
Compare to estimated retail price: RM90.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 58%
Save 75%
Save 72%
Save 69%
ISBN: 9780008389390
Related Topics:
Social Justice,
Finance,
Microhistory,
Biography Memoir,
Biography,
Technology,
Entrepreneurship,
American History,
Leadership
Description
The definitive inside story of WeWork, its audacious founder, and what the company's epic unraveling exposes about Silicon Valley's delusions and the financial system's desperate hunger to cash in--from the Wall Street Journal reporters whose scoops hastened the company's downfall.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion--at least on paper. With his long hair and feel-good mantras, the 6-foot-five Neumann, who grew up in part on a kibbutz, looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation, with its fluid jobs and lax office culture. He called it WeWork. Though the company was merely subleasing amenity-filled office space to freelancers and small startups, Neumann marketed it like a revolutionary product--and investors swooned.As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider, he boasted. It would build schools, create WeWork cities, even colonize Mars. Could he, Neumann wondered from the ice bath he'd installed in his office, become the first trillionaire or a world leader? In pursuit of its founder's grandiose vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital. In late 2019, just weeks before WeWork's highly publicized IPO, a Hail Mary effort to raise cash, everything fell apart. Neumann was ousted from his company--but still was poised to walk away a billionaire.Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks, from a Japanese billionaire with designs on becoming the Warren Buffet of tech, to leaders at JPMorgan and Goldman Sachs who seemed intoxicated by a Silicon Valley culture where sensible business models lost out to youthful CEOs who promised disruption. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley unicorns? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive account of WeWork's unraveling.
Author: Eliot Brown
Publication Date: 2021
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Rise and dramatic fall of WeWork's empire.
If you enjoy gripping corporate sagas, "The Cult of We" is a wild ride through ambition and illusion. The authors give a front-row seat to WeWork's tumultuous journey, providing insights not just into the company, but also into the culture of speculative finance that can create such spectacular flameouts. It's a cautionary tale that reads like a thriller, perfect if you're fascinated by the intersection of entrepreneurship, excess, and the tech bubble.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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