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The Case For B2B Branding - Pulling Away From The Business To Business Pack

by Bob Lamons
Save up to 30%
The Case For B2B Branding - Pulling Away From The Business To Business Pack - Thryft
The Case For B2B Branding - Pulling Away From The Business To Business Pack - Thryft

Differentiate your B2B brand with Bob Lamons.

Recommendation: "The Case For B2B Branding" offers a comprehensive seven-step process for creating a powerful brand. The book's numerous real-world examples of companies with standout branding demonstrate the importance of differentiation in a crowded market. Anyone looking to build a successful B2B brand should read this thought-provoking and practical book.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Case For B2B Branding - Pulling Away From The Business To Business Pack

by Bob Lamons
Save up to 30%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780324398656
Authors: Bob Lamons
Publisher: South-Western Educational Pub
Date of Publication: 2005-08-30
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Marketing, Business Development, Communication
Goodreads rating: 3.8
(rated by 5 readers)

Description

The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
 

Differentiate your B2B brand with Bob Lamons.

Recommendation: "The Case For B2B Branding" offers a comprehensive seven-step process for creating a powerful brand. The book's numerous real-world examples of companies with standout branding demonstrate the importance of differentiation in a crowded market. Anyone looking to build a successful B2B brand should read this thought-provoking and practical book.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.