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The Business Book - DK Big Ideas

by Sam Atkinson
The Business Book - DK Big Ideas
The Business Book - DK Big Ideas

Visual roadmap to iconic business success theories.

Imagine having a mentor who distills decades of business acumen into a single, visually engaging book. 'The Business Book' acts as that mentor, providing you with a crash course in the most influential business theories and real-world success stories. If you've ever dreamed of starting your own business or are looking for inspiration to take your current project to the next level, this book's rich insights and accessible diagrams serve as a motivating guide.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Business Book - DK Big Ideas

by Sam Atkinson
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

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ISBN: 9781409341260
Authors: Sam Atkinson
Publisher: DK
Date of Publication: 2014-02-03
Format: Hardcover
Related Collections: Business, Economics, Science
Related Topics: Entrepreneurship, Money, Management, Finance, Leadership, Education
Goodreads rating: 4.14
(rated by 1161 readers)

Description

How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper? Throughout history, business gurus have offered ideas and solutions that have shaped and sharpened the world of business and commerce. Written in plain English, The Business Book unpicks brilliant business thinking with pithy explanations that cut through the jargon, step-by-step diagrams that untangle theories, and witty illustrations that play with our ideas about the global marketplace. Whether you're an entrepreneur starting up a business, a CEO looking at the bigger picture, or a consumer curious about what makes business tick, you'll find plenty to inspire you in this book.
 

Visual roadmap to iconic business success theories.

Imagine having a mentor who distills decades of business acumen into a single, visually engaging book. 'The Business Book' acts as that mentor, providing you with a crash course in the most influential business theories and real-world success stories. If you've ever dreamed of starting your own business or are looking for inspiration to take your current project to the next level, this book's rich insights and accessible diagrams serve as a motivating guide.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.