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The Brand Glossary

by Interbrand, Jeff Swystun
The Brand Glossary - Thryft
The Brand Glossary - Thryft

Essential guide for brand management.

The Brand Glossary is a valuable resource for anyone involved in creating and managing brands. The book provides clear explanations and examples of branding terms and concepts, making it easy to understand and apply. It also includes case studies and real-world examples that illustrate the principles behind successful branding strategies. Overall, The Brand Glossary is a must-read for anyone looking to develop a strong brand identity and stand out in a crowded marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Brand Glossary

by Interbrand, Jeff Swystun
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781403998095
Authors: Interbrand, Jeff Swystun
Publisher: Springer
Date of Publication: 2006-09-19
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Business, Communication, Marketing
Goodreads rating: 4.0
(rated by 6 readers)

Description

Brand language is varied, misunderstood, and abused. With this glossary, Interbrand, the leading brand strategy and design consultancy, has set out to demystify, educate, inform, and entertain.Recognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced a companion for business and marketing practitioners, branding professionals, executives, academics, and students. Much more than a glossary, this is an invaluable companion for all those creating and managing brands. The comprehensive list of terms covers each subject in appropriate and manageable detail. It contains illustrations big and small, brand facts, and relevant quotes - all to help communicate the practice of branding. From the outset, the glossary was intended to be more than just a dusty reference book to be left on a shelf. In fact, the branding professionals who contributed to the glossary hope you wear it out by marking up the pages, highlighting key ideas, doodling to inspire a new creation, and scribbling ideas for that next great brand.
 

Essential guide for brand management.

The Brand Glossary is a valuable resource for anyone involved in creating and managing brands. The book provides clear explanations and examples of branding terms and concepts, making it easy to understand and apply. It also includes case studies and real-world examples that illustrate the principles behind successful branding strategies. Overall, The Brand Glossary is a must-read for anyone looking to develop a strong brand identity and stand out in a crowded marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.