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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Unites strategy and design for brand charisma.

"The Brand Gap" is an ideal read if you're looking to understand the alchemy of transforming a business strategy into a customer's love for a brand. Marty Neumeier distills complex concepts into digestible nuggets, making it a quick yet profound guide. It's written for anyone from CEOs to designers, ensuring that the entire company can speak the language of brand magic. With visuals and a no-fluff approach, you’ll grasp what makes a brand resonate on both rational and emotional levels.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780735713307
Authors: Marty Neumeier
Publisher: New Riders Publishing
Date of Publication: 2003-01-01
Format: Paperback
Related Collections: Art, Personal Development, Business
Related Topics: Design, Art Design, Personal Development, Business, Self Help, Personal Development, Management, Entrepreneurship
Goodreads rating: 3.98
(rated by 5389 readers)

Description

Not since McLuhan's The Medium Is the Message has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet." "Finally, a book that cuts to the heart of what brand is all about -- connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with 'brand' in their titles." --Susan Rockrise, Worldwide Creative Director, Intel "A pleasure to read. The Brand Gap consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand -- without the heavy-duty reading." --David Aaker, Author of "Brand Leadership" and "Building Strong Brands" "Neumeier stands out among brand-savvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brand-building.
 

Unites strategy and design for brand charisma.

"The Brand Gap" is an ideal read if you're looking to understand the alchemy of transforming a business strategy into a customer's love for a brand. Marty Neumeier distills complex concepts into digestible nuggets, making it a quick yet profound guide. It's written for anyone from CEOs to designers, ensuring that the entire company can speak the language of brand magic. With visuals and a no-fluff approach, you’ll grasp what makes a brand resonate on both rational and emotional levels.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.