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The Art of SEO: Mastering Search Engine Optimization

by Eric Enge, Jessie Stricchiola, Stephan Spencer
RM49.00 MYR
The Art of SEO: Mastering Search Engine Optimization
The Art of SEO: Mastering Search Engine Optimization

Comprehensive guide to mastering SEO complexities.

If navigating the dynamic world of search engine optimization feels daunting, "The Art of SEO" can be your compass. This book isn't just a primer—it's an exhaustive encyclopedia on the topic, suitable for newbies craving fundamental knowledge as well as seasoned pros needing a desk reference. Brush up on the latest tactics, understand Google's algorithm changes, and prepare to elevate your site's visibility.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Art of SEO: Mastering Search Engine Optimization

by Eric Enge, Jessie Stricchiola, Stephan Spencer
RM49.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781491948965
Authors: Eric Enge, Jessie Stricchiola, Stephan Spencer
Publisher: O'Reilly Media
Date of Publication: 2015-09-29
Format: Paperback
Related Collections: Business
Related Topics: Technology
Goodreads rating: 4.1
(rated by 910 readers)

Description

A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy. Much has changed in SEO since the first edition of this book, including new methods for ranking sites based on user engagement with pages and content. Search engines also have improved their ranking results with data from social media. This second edition helps you adjust to these changes with an array of effective tactics, from basic to advanced. It’s the ideal SEO reference. Explore the underlying theory behind SEO and how search engines work. Learn the steps you need to prepare for, execute, and evaluate SEO initiatives. Examine a number of advanced strategies and tactics. Understand the intricacies involved in managing complex SEO projects. Learn what’s necessary to build a competent SEO team with defined roles. Glimpse the future of search and what lies ahead for the SEO industry.
 

Comprehensive guide to mastering SEO complexities.

If navigating the dynamic world of search engine optimization feels daunting, "The Art of SEO" can be your compass. This book isn't just a primer—it's an exhaustive encyclopedia on the topic, suitable for newbies craving fundamental knowledge as well as seasoned pros needing a desk reference. Brush up on the latest tactics, understand Google's algorithm changes, and prepare to elevate your site's visibility.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.