The Art of Explanation : Making your Ideas, Products, and Services Easier to Understand

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Simplify your message for successful communication.

This book is a great read for anyone who struggles to communicate complex ideas in a simple and effective manner. Lee LeFever shares his expertise on how to create a clear and concise explanation that is easy to understand for your audience. By following his step-by-step process, you will learn to diagnose and solve explanation problems, create an effective explanation strategy, and present your ideas confidently with the use of visuals and media. Lefever's approach is practical, engaging, and can be applied by any professional seeking to improve their communication skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Art of Explanation : Making your Ideas, Products, and Services Easier to Understand

Regular price
Unit price
per
Compare to estimated retail price: RM118.00 MYR  
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ISBN: 9781118374580
Date of Publication: 2012-12-10
Format: Paperback
Goodreads rating: 3.92
(rated by 1293 readers)

Description

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: * Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. * Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. * Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.


Author: Lee LeFever
Format: Paperback
Number of Pages: 256
Publisher: John Wiley & Sons Inc
Publication Date: 10 Dec 2012
 

Simplify your message for successful communication.

This book is a great read for anyone who struggles to communicate complex ideas in a simple and effective manner. Lee LeFever shares his expertise on how to create a clear and concise explanation that is easy to understand for your audience. By following his step-by-step process, you will learn to diagnose and solve explanation problems, create an effective explanation strategy, and present your ideas confidently with the use of visuals and media. Lefever's approach is practical, engaging, and can be applied by any professional seeking to improve their communication skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.