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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Regular price RM41.00 MYR
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Persuasion through neuroscience, not tired sales tricks

This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Regular price RM41.00 MYR
Unit price
per
Compare to estimated retail price: RM81.00 MYR  
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ISBN: 9780071544375
Related Collections: Personal Development, Science, Business

Description

Seven scientifically proven ways to master the skill of persuasion and get the results you want. Most people respond to emotional cues rather than rational ones, so effective persuasion taps into the brain’s internal triggers for making decisions. Using neuroscience insights and real-time brain imaging, this book identifies seven emotional triggers that can motivate a Yes response. Learn how to influence clients, coworkers, employees, and entire organizations. Just say 'Yes' to success. This book provides practical strategies you can apply in work and daily life to build constructive relationships, become a better leader, and drive organizational change.
 

Persuasion through neuroscience, not tired sales tricks

This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.