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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

RM41.00 MYR Now RM34.00 MYR Save 17%
Compare to estimated retail price: RM81.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Persuasion through neuroscience, not tired sales tricks

This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

RM41.00 MYR Now RM34.00 MYR Save 17%
Compare to estimated retail price: RM81.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780071544375
Related Collections: Personal Development, Science, Business
Related Topics: Leadership, Business, Personal Development, Psychology, Management, Communication

Description

Seven scientifically proven ways to master the skill of persuasion and get the results you want. Most people respond to emotional cues rather than rational ones, so effective persuasion taps into the brain’s internal triggers for making decisions. Using neuroscience insights and real-time brain imaging, this book identifies seven emotional triggers that can motivate a Yes response. Learn how to influence clients, coworkers, employees, and entire organizations. Just say 'Yes' to success. This book provides practical strategies you can apply in work and daily life to build constructive relationships, become a better leader, and drive organizational change.
 

Persuasion through neuroscience, not tired sales tricks

This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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