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The 22 Immutable Laws of Branding

by Al Ries
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding

Essentials for building world-class brands.

If you're passionate about marketing and brand strategy, "The 22 Immutable Laws of Branding" is right up your alley. It's like a crash course in the do's and don'ts of branding from experts Al and Laura Ries. This book packs a punch with its concise, rule-based approach to creating a strong, enduring brand; it's invaluable for both up-and-coming professionals and seasoned marketers looking to refine their strategies. Consider each law a checkpoint in your journey to make your brand truly stand out.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The 22 Immutable Laws of Branding

by Al Ries
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

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ISBN: 9780006531296
Authors: Al Ries
Publisher: PROFILE BOOKS
Date of Publication: 2000-04-03
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Personal Development, Management, Communication, Entrepreneurship, Self Help, Business, Personal Development, Psychology
Goodreads rating: 3.88
(rated by 3837 readers)

Description

The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbucks, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.
 

Essentials for building world-class brands.

If you're passionate about marketing and brand strategy, "The 22 Immutable Laws of Branding" is right up your alley. It's like a crash course in the do's and don'ts of branding from experts Al and Laura Ries. This book packs a punch with its concise, rule-based approach to creating a strong, enduring brand; it's invaluable for both up-and-coming professionals and seasoned marketers looking to refine their strategies. Consider each law a checkpoint in your journey to make your brand truly stand out.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.