Swoosh is a great read for anyone interested in the history of one of the world's most iconic brands. J b Strasser paints a vivid portrait of Nike, from its scrappy origins to its meteoric rise, dramatic fall, and eventual comeback. What sets Swoosh apart is its behind-the-scenes look at the personalities and power struggles that shaped the company, making it a must-read for business buffs and sneakerheads alike.

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The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

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