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Strategic Management in the Global Economy

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Global business strategy made practical and relevant.

This book would be a great read for professionals and students interested in understanding how to navigate the complexities of managing a business in the global economy. With a wealth of knowledge and practical advice, it provides valuable insights into strategic planning, marketing, finance, and production operations management. Its unique feature lies in its ability to combine contemporary and classic articles, offering alternative points of view and proven forecasting tools. Get ready to gain a deeper understanding of global business strategy and its practical implications through the valuable insights shared in this book.

Sale

Strategic Management in the Global Economy

Regular price RM28.88 MYR RM14.26 MYR 51% off
Unit price
per
ISBN: 9780471158738
Publisher: Wiley
Date of Publication: 1996-08-10
Format: Paperback
Related Collections: Business, Economics, Management, Leadership
Goodreads rating: 4.0
(rated by 1 readers)

Description

This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.
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Global business strategy made practical and relevant.

This book would be a great read for professionals and students interested in understanding how to navigate the complexities of managing a business in the global economy. With a wealth of knowledge and practical advice, it provides valuable insights into strategic planning, marketing, finance, and production operations management. Its unique feature lies in its ability to combine contemporary and classic articles, offering alternative points of view and proven forecasting tools. Get ready to gain a deeper understanding of global business strategy and its practical implications through the valuable insights shared in this book.