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Strategic Management - Competitiveness And Globalization : Concepts And Cases

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Strategic Management: Practical Approach to Competitive Advantage.

This book is highly recommended for business students, entrepreneurs, and managers looking for practical guidance on creating a competitive advantage. The unique model of blending industrial organization with a resource-based view offers key insights on how to build a sustained competitive advantage. The case studies provide real-world examples and are engaging and exemplary, making the book a valuable resource for those seeking to apply strategic management principles in real-world situations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategic Management - Competitiveness And Globalization : Concepts And Cases

Regular price RM22.44 MYR RM15.68 MYR 30% off
Unit price
per
ISBN: 9781408019184
Date of Publication: 2011-04-29
Format: Paperback
Related Collections: Business, Economics, Politics
Goodreads rating: 4.25
(rated by 8 readers)

Description

Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text?s trademark integrated approach, Strategic Competitiveness and Globalization provides the most comprehensive and thorough coverage of strategic management now available in the market. Whilst maintaining the strengths and hallmark features of the original work, this new strategy text has been specially prepared to match the modern EMEA curriculum with boosted coverage of implementation issues, analysis of how firms use strategic management tools, techniques and concepts, a balanced emphasis on economics and resource-based perspectives and expanded coverage of comparative governance and organizational renewal.
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Strategic Management: Practical Approach to Competitive Advantage.

This book is highly recommended for business students, entrepreneurs, and managers looking for practical guidance on creating a competitive advantage. The unique model of blending industrial organization with a resource-based view offers key insights on how to build a sustained competitive advantage. The case studies provide real-world examples and are engaging and exemplary, making the book a valuable resource for those seeking to apply strategic management principles in real-world situations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.