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Strategic Corporate Social Responsibility : Stakeholders in a Global Environment

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Strategic Corporate Social Responsibility : Stakeholders in a Global Environment

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ISBN: 9781412974530

Description

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.


Author: William B. Werther
Format: Paperback
Edition: Revised
Number of Pages: 448
Publisher: SAGE Publications Inc
Publication Date: 20 Jul 2010
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.