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Strategic Brand Management: Global Edition

by Kevin Lane Keller
Strategic Brand Management: Global Edition - Thryft
Strategic Brand Management: Global Edition - Thryft

Build, measure and manage your brand strategically.

This book is ideal for students, managers and executives who want to learn how to build, measure and manage their brand effectively. The book provides insights, strategies, and techniques to create and maintain a successful brand. One of the book's unique features is that it uses examples from globally recognized brands such as Hyundai, Etisalat, and Qantas to help readers understand the concepts. The Global Edition has been edited to be more relevant to students outside the United States. If you want to learn how to strategically manage your brand, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Strategic Brand Management: Global Edition

by Kevin Lane Keller
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

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ISBN: 9780273779414
Authors: Kevin Lane Keller
Publisher: Kevin Keller (Author)
Date of Publication: 2013-01-01
Format: Paperback
Related Collections: Business
Related Topics: Communication, Management, Entrepreneurship
Goodreads rating: 4.05
(rated by 427 readers)

Description

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
 

Build, measure and manage your brand strategically.

This book is ideal for students, managers and executives who want to learn how to build, measure and manage their brand effectively. The book provides insights, strategies, and techniques to create and maintain a successful brand. One of the book's unique features is that it uses examples from globally recognized brands such as Hyundai, Etisalat, and Qantas to help readers understand the concepts. The Global Edition has been edited to be more relevant to students outside the United States. If you want to learn how to strategically manage your brand, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.